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Marketing

People employed in marketing concern themselves with market segments, which are large groups of consumers defined by income, ethnicity, age, or a number of other factors.
Ultimately marketing wants to know which market segments will buy their company's products and how best to sell those products to their target market
Two major factors of marketing are the recruitment of new customers (acquisition) and the retention and expansion of relationships with existing customers (base management).
Marketers depend on market research, both formal and informal, to determine what consumers want and what they are willing to pay for it.
Marketing’s primary aim is generating a competitive advantage relative to its competitors.
Other tasks include identifying and analysing an organisation's strengths and weaknesses, and responding to opportunities and threats in the marketing environment
make decisions regarding products, such as choosing labels or packaging as well as work on developing new products
make decisions regarding the distribution of products (such as taking orders, warehousing, stock control and transport), manage store image or undertake direct marketing
develop plans for advertising, sales promotion, public relations, personal selling and sales management

Field Representative
People2people

Sydney, CBD, Inner West & Eastern Suburbs, Full Time 04 Feb, 2012

Field Representative

Job Category: Marketing

Field Representative
People2people

Sydney, CBD, Inner West & Eastern Suburbs, Full Time 04 Feb, 2012

Field Representative

Job Category: Marketing

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